As a founder or CEO, you’ve probably got a lot spinning in your head—growth targets, team dynamics, and the never-ending list of things that need your attention. It’s easy to feel like you’re running hard but not always in the right direction.
Here’s the thing: leadership isn’t about doing everything. It’s about doing the right things—focusing on your vision, taking the right actions to move toward it, and making sure your business stays healthy along the way. These three pillars—vision, strategic action, and health—can bring some much-needed clarity to the chaos.
Vision: Where Are You Heading?
Let’s start here. If someone asked where your business will be in five years, could you answer? Not with perfect certainty, of course, but with a sense of direction?
Vision is about knowing what success looks like—not just for the business, but for you. It’s about having something meaningful to aim for, even if the details aren’t all worked out yet.
Ask yourself:
What do I want this business to achieve in the long run?
What impact do I want to make as its leader?
If the answers feel unclear, don’t panic. Getting clarity on your vision is a process—and it’s a critical first step.
Strategic Action: What’s Actually Moving You Forward?
Once the vision is clear, the next step is figuring out how to get there. But not all actions are created equal. Strategic action is about cutting through the noise and focusing on the things that truly drive progress.
Think about:
What key decisions or actions will make the biggest impact this year?
Are we working on the right things, or just keeping busy?
It’s not about doing more—it’s about doing better.
Health: Is Your Business (and Team) Built to Last?
This is the part that gets overlooked. You can have a great vision and a solid strategy, but if your business isn’t healthy—if your team is burnt out, communication is breaking down, or processes are messy—it won’t hold up.
Ask yourself:
Are we functioning well as a team, or are there cracks starting to show?
Does our culture support trust, collaboration, and growth?
Am I leading in a way that’s sustainable—for me and everyone else?
A healthy business isn’t just efficient—it’s resilient. It can handle challenges because its foundation is strong.
What’s Next?
Here’s the truth: founders and CEOs don’t need to have everything figured out right now. But you do need to create space to ask the right questions:
Where are we going?
What do we need to do to get there?
Are we in the right shape to handle the journey?
If answering those questions feels overwhelming, you’re not alone. Sometimes, having an outside perspective can help you see the bigger picture and take action with clarity.
So, what’s the next step for you? Let’s start with that—and build from there.
